The 1% Club

An invitation to those who value what cannot be replicated.

Luxury, at its truest, is not about
possession — it’s about access.

The 1% Club by Demure is an intimate circle of collectors, creators,

and connoisseurs who share one belief:

that artistry deserves time, rarity, and reverence.

Membership is not open to all.

It is extended quietly — to those who have connected with our world through creation, collaboration, or patronage.

Demure Privileges Section

Private Previews

Experience collections before they are released to the public — directly from our atelier or through personal invitations.

Bespoke Access

Priority access to our artisans for commissioned pieces or collaborative designs.

Collector Privileges

Invitations to private gatherings, dinners, and international showcases curated by Demure.

Legacy Archives

Early insight into limited editions and one-of-one archival pieces crafted across regions.

Private Previews
Experience collections before they are released to the public — directly from our atelier or through personal invitations.
Bespoke Access
Priority access to our artisans for commissioned pieces or collaborative designs.
Collector Privileges
Invitations to private gatherings, dinners, and international showcases curated by Demure.
Legacy Archives
Early insight into limited editions and one-of-one archival pieces crafted across regions.

Because belonging should feel earned, not advertised.

Desktop vs Mobile Text

Membership to The 1% Club is extended personally by invitation.
However, those who share our philosophy may express interest in joining.

Membership to The 1% Club is extended personally by invitation. However, those who share our philosophy may express interest in joining.

Desktop vs Mobile Text

True luxury exists in intimacy — the kind that
cannot be massproduced, only experienced.

— Athulya Rajan

True luxury exists in intimacy — the kind that cannot be massproduced, only experienced.

— Athulya Rajan